Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist.
SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features.
To access SGE and other experimental features, you must sign up for the Search Labs waitlist.
SGE features will be available in Google Chrome for desktop users and in the Google app for iOS and Android users.
Watch for an email from Google or a notification from the Google app welcoming you to Search Labs.
Once you receive your welcome, you can find SGE on the Search Labs page and other new experimental features like Code Tips and Add To Sheets.
Note that Add to Sheets is not available for mobile users in the Google app.
Here’s a look at Google with SGE enabled in Google Chrome on a desktop. You can see AI conversation prompts below the search bar.
SGE in the Google app on mobile offers a similar option, labeled
Converse, below the search bar. This leads to a screen with prompts to
start your SGE conversation.
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